Helping Individual Restaurants Introduce Digital Loyalty

Individual Restaurants is a group of fine dining restaurants across the UK, including popular names like Piccolino, Gino D’Acampo My Restaurants, Bank Restaurant & Bar, and The Restaurant Bar & Grill. They focus on providing a premium dining experience to customers nationwide.

In 2019, they wanted to launch a loyalty rewards program for their customers, starting with an app that would allow diners to collect points and receive rewards. Initially, they also needed support with a payroll system that could visually represent restaurant operations to improve understanding and efficiency.

Dotsquares partnered with Individual Restaurants, first assisting with the payroll project and then developing the “Club Individual” loyalty app. The app allows users to earn points, get money-back rewards, and access special offers. It was made easy to use and helped bring more value to frequent diners.

Since the app's launch in April 2019, over 150,000 people have used Club Individual, making up 50% of the group’s total loyalty engagement. Their online gift cards have also brought in over £500,000 in revenue within a few months. The partnership has grown stronger, with ongoing collaboration and future plans in motion.