On a Mission to Continuously Enhance a Digital Publication

TechInformed, a research-led, independent digital publication, delivers news, analysis, interviews, and insights on business technology, empowering tech professionals to make informed decisions. Focusing on topics like AI, Blockchain, IoT, Cyber Security, and Quantum Computing, it prioritizes user experience and independent journalism in a crowded online tech publication market.

TechInformed faced a crowded online tech publication space where intrusive ads and poor navigation often frustrate users. They needed a reliable WordPress support team to continuously enhance their digital platform, enabling a seamless user experience. Additionally, they wanted the ability to make minor page edits independently and a streamlined process for pricing, effort estimation, execution, amendments, and sign-off, all within a flexible and cost-effective framework.

Dotsquares provided TechInformed with a tailored WordPress support solution to elevate their digital publication. We introduced a bucket support service, allowing TechInformed to pre-pay for flexible hours to use as needed for ongoing enhancements. Our team optimised their WordPress platform, focusing on improving page load times, navigation, and overall user experience to align with TechInformed’s commitment to reader satisfaction. We designed pages with an intuitive backend, enabling TechInformed’s marketing team to make minor text and image edits independently, reducing dependency on developers for routine updates.

To ensure a smooth workflow, we assigned a dedicated project manager based at our development centre, providing clear communication and coordination. A user-friendly project dashboard was implemented, allowing TechInformed to track progress, submit requests, and manage tasks effortlessly. This dashboard streamlined the process from pricing and effort estimation to execution, amendments, and final sign-off, ensuring transparency and efficiency. Our agile approach allowed us to adapt to TechInformed’s evolving needs, delivering updates that reflected their brand values of independent journalism and deep tech insights. The solution was built to support scalability, ensuring the platform could handle growing traffic and content demands as TechInformed expanded coverage into topics like Robotics and 5G.

The enhanced TechInformed platform now better reflects the brand’s values of independent journalism and deep tech insights, delivering a significantly improved user experience with faster load times and smoother navigation. The bucket support service enables ongoing enhancements, ensuring the site evolves with TechInformed’s growing content needs. The ability for their marketing team to make minor edits independently has streamlined content updates, boosting operational efficiency. The project dashboard and dedicated manager have established a seamless process for managing tasks, from estimation to sign-off, empowering TechInformed to focus on empowering tech professionals with informed decision-making.