Mencap: Boosting Charity Impact With SEO Optimisation
Dotsquares enhanced Mencap’s WordPress website with SEO optimisation, resolving technical issues and targeting new keywords. The strategy increased organic traffic to 101.1K, improved keyword rankings, and boosted purchases by 26.53% and revenue by 114.38% for the learning disability charity.
The Client
Mencap, a UK-based charity operating at https://www.mencap.org.uk/, supports people with learning disabilities and their families. Established to raise awareness about learning disabilities, Mencap also provides direct support services and organises fundraising events to promote inclusion and advocacy across the United Kingdom.
The Challenge
Mencap aimed to increase organic traffic and improve search rankings to enhance their online visibility. Their WordPress website faced technical issues affecting performance and crawlability. Untargeted keywords and unoptimised meta content limited search engine performance, reducing engagement and fundraising conversions in a competitive charity sector.
The Solution
Dotsquares implemented a comprehensive SEO strategy for Mencap’s WordPress website. We resolved technical issues such as indexing errors and slow load times, providing fix recommendations to improve site performance. New business-relevant keywords were identified, and meta content was optimised across target and previously unoptimised pages. Suggestions for performance enhancements, including image optimisation and caching, were provided to ensure a user-friendly experience. The strategy aligned content with user search intent to boost organic visibility and engagement.
The Results
The optimised Mencap website achieved 101.1K monthly organic traffic, with significant keyword ranking improvements. Purchase conversions increased by 26.53%, and revenue surged by 114.38%, enhancing fundraising efforts. Technical fixes and SEO enhancements strengthened online visibility, driving greater engagement for the learning disability charity.
