Shine Bright Online: Marketing Journey of Niche Jewellery

Dotsquares built a Magento-based e-commerce platform for Niche Jewellery, enhancing visibility with SEO and PPC strategies. The user-friendly website and targeted campaigns boosted customer engagement, conversions, and revenue, establishing Niche Jewellery as a leader in the competitive online jewellery market.

Shine Bright Online: Marketing Journey of Niche Jewellery

The Client

Niche Jewellery, a family-owned business in Leigh, crafts a collection blending modern jewellery trends with timeless diamond pieces suitable for all occasions. As official stockists, they hand-pick designs from top brands like Swarovski, Clogau, Sif Jakobs, Kit Heath, Jersey Pearl, and Calvin Klein, fostering close brand relationships to offer customers their ideal piece.


The Challenge

Niche Jewellery faced challenges in building an e-commerce website to showcase their products, requiring a user-friendly platform with high-quality graphics to reflect delicate jewellery aesthetics. They needed precise audience targeting to reach interested buyers and a strategic digital approach to stand out in the competitive online marketplace. Additionally, complex web development and measuring return on investment (ROI) for marketing efforts posed significant hurdles to enhancing online visibility and driving sales.


The Solution

Dotsquares developed a custom Magento-based e-commerce platform for Niche Jewellery, creating a visually stunning and user-friendly website that seamlessly integrates with Magento’s features. Our team implemented specialised SEO and PPC solutions, including keyword research, on-page optimisation, and link building to boost search engine rankings. Local SEO tactics enhanced location relevance, while schema markup ensured authentic optimisation. Content creation aligned with the brand’s identity, and regular audits with detailed reporting provided insights into traffic, conversions, and keyword performance, ensuring a holistic strategy for online visibility.

The Results

The Magento-based website and targeted SEO/PPC strategies significantly boosted Niche Jewellery’s brand visibility, establishing a strong market presence. The user-friendly design enhanced customer experience, driving engagement and conversions. Strategic ad placements and optimised campaigns increased sales and revenue streams, strengthening their market position. The approach delivered a measurable ROI, proving the effectiveness of Dotsquares’ solutions in transforming Niche Jewellery into an innovative leader in the competitive jewellery market.

THE DETAILS

Company: Niche Jewellery

Website: https://www.nichejewellery.co.uk

Location: United Kingdom

Industry: E-commerce

Duration : 2021 July till present

WHAT WE DID

Built Magento Platform

Implemented SEO Strategies

Executed PPC Campaigns

Enhanced User Experience

Optimised Local SEO

Provided Analytics Reporting

TECHNOLOGY WE USED

SEO

PPC

Magento

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