Ocean Holidays: Your Own Holiday Shapers & Memory Makers
Dotsquares developed Journey CRM for Ocean Holidays, automating lead management and task allocation across four brands. Enhanced reporting and real-time lead capture boosted productivity and revenue, earning awards and establishing Ocean Holidays as a travel industry leader with sustained growth.
The Client
Ocean Holidays, founded in 2004 as a Teletext-based start-up, has evolved into a travel powerhouse with four brands: Ocean Florida, Europe’s largest direct-to-consumer Florida specialist; Winged Boots, offering personalised luxury holidays; Ocean California, serving over 250,000 passengers with ATOL-protected USA experiences; and Ocean Beds, the leading global provider of Florida vacation home rentals. With a 15-year partnership with Dotsquares, their team has grown from 5 to over 200 employees, delivering exceptional travel solutions.
The Challenge
Before 2014, Ocean Holidays faced challenges with manual lead generation, follow-ups, and task allocation due to a small team of 2 to 5 staff and no automation platform. This led to 20%-30% lead loss from slow response times. The absence of a comprehensive reporting system hindered tracking of agent performance, sales metrics, and profits, impacting productivity. Managing multiple brands required a centralised CRM system to streamline backend operations and improve data-driven decision-making.
The Solution
Dotsquares collaborated with Ocean Holidays through extensive meetings, including a two-week engagement at our India office, to understand their operational needs. We developed Journey CRM, a comprehensive CRM system that automated lead management, task allocation, and performance tracking. The platform centralised backend operations for all four brands, enabling real-time lead capture, swift response times, and detailed reporting on sales and agent performance. Built with scalable technology, Journey CRM ensured seamless integration and supported business growth.
The Results
Journey CRM transformed Ocean Holidays’ operations, driving significant growth across their four brands: Ocean Florida, Ocean California, Ocean Beds, and Winged Boots. Improved lead capture and response times reduced lead loss, while detailed reporting enhanced agent performance tracking and revenue insights. The platform earned awards like Best CRM Software, Rising Star of the Year, and Champions of Data in November 2021, solidifying Ocean Holidays as an industry leader with sustained growth and customer satisfaction.
