Dotsquares built a Laravel-based e-commerce platform for Silver Archery, integrating Kinsey’s APIs for efficient product management. With AWS S3 storage and daily data updates, it delivers a seamless shopping experience, boosting visibility and customer satisfaction in the UK archery market.
Silver Archery is a family-owned business with a decade of success in the UK archery market. Born from the owners’ passion for archery and frustration with limited high-quality archery products in the UK, it started by importing USA-made gear. Prioritising archers’ needs over profit, they ensure top-notch products through rigorous testing by experienced club members with over 100 years of combined expertise. More than a shop, Silver Archery fosters a community hub for archery enthusiasts.
Despite a strong presence in the archery industry, Silver Archery lacked a robust online platform, a gap exposed by the COVID-19 pandemic. The absence of a digital presence limited their ability to reach customers and showcase their extensive product range. The challenge was to create an e-commerce website capable of handling a large product catalogue, ensuring seamless user experience, and maintaining accurate, up-to-date listings in a dynamic market.
Dotsquares developed a Laravel-based e-commerce website for Silver Archery, integrating Kinsey’s APIs to enhance online capabilities. We created a specialised script to retrieve and filter product data by categories, storing it in a dedicated database for efficient organisation and quick access. Product images were extracted and securely stored in an AWS S3 Bucket, ensuring fast loading and visual appeal. Daily data fetch mechanisms kept listings current, while the Laravel framework delivered a seamless, immersive shopping experience for users.
The Laravel-based platform transformed Silver Archery’s online presence, enabling efficient management of a vast product catalogue. Accurate, up-to-date listings and visually appealing product images enhanced the customer experience, driving satisfaction and loyalty. The seamless integration of Kinsey’s APIs allowed Silver Archery to offer a broader range of archery products, positioning it as a leading destination for enthusiasts. The solution strengthened their ability to meet market demands and navigate the dynamic archery industry.