Stopping Stigma: Empowering Change Digitally

Stopping Stigma, based in the United Kingdom, is a non-profit organisation dedicated to reducing stigma around mental health and addiction. By leveraging digital platforms, they aim to foster awareness, provide resources, and promote inclusion to support individuals and communities affected by these issues.

Stopping Stigma faced significant hurdles in establishing an effective online presence. The absence of a centralised platform made it difficult to share personal stories and resources efficiently, limiting their ability to engage a wider audience. Their limited online reach and lack of technical expertise for website management hindered consistent updates and maintenance. Ensuring accessibility compliance was critical to make the platform inclusive for all users, including those with disabilities.

Additionally, they needed better analytics to measure user engagement and campaign impact. Finally, providing an immediate-response support tool was essential to assist visitors seeking urgent mental health or addiction support.

Dotsquares developed a user-friendly, accessible WordPress website. Integrated CMS for easy content updates. Created sections for educational resources, events, and stories. Implemented HOPE AI chatbot using WP Chatbot plugin and Open AI API for real-time stigma support. Ensured accessibility for diverse needs. Optimised SEO and analytics for visibility and tracking.

The Stopping Stigma platform enhanced user engagement through an intuitive, accessible interface, increasing awareness and interaction. Secure data management built user trust, while digital marketing campaigns expanded reach. Analytics insights enabled strategic refinements, establishing Stopping Stigma as an impactful resource in combating social stigma.

70% Increase in Visitor Engagement
50% Boost in Newsletter Signups and Resource Downloads
25% Increase in Event Registrations
95% Lighthouse Accessibility Score
1K+ Interactions With Hope AI Chatbot in First Month