The Carlson Company: Boosting Healthcare Digital Presence with SEO & Content Marketing
Dotsquares transformed The Carlson Company’s WordPress website with SEO enhancements, content marketing, and Google Ads. Technical fixes and on-page/off-page SEO drove 60% organic traffic, generating 170+ monthly leads, boosting conversions, and establishing authority in toxicology testing.
The Client
The Carlson Company, based in the United States and operating at https://thecarlsoncompany.net/, is a trusted toxicology and poison testing laboratory. Specializing in accurate detection of harmful substances in blood, food, and environmental samples, they serve individuals and professionals needing reliable toxic exposure analysis with a commitment to precision and reliability.
The Challenge
The Carlson Company faced challenges with an outdated website layout that hindered user experience and conversions. Untargeted keywords resulted in low search visibility, while ineffective content marketing failed to engage visitors. Technical issues, such as slow load times and poor indexing, limited organic traffic, impacting lead generation in the competitive medical lab industry.
The Solution
Dotsquares revamped The Carlson Company’s WordPress website, resolving technical issues like slow load times and indexing errors to enhance performance. On-page SEO was optimized with targeted keywords, structured metadata, and rewritten content to improve search rankings. Off-page SEO included high-quality backlink creation to boost domain authority. A content marketing strategy with informative blogs on toxicology and testing processes drove engagement. Google Ads campaigns targeted high-intent audiences, resulting in 60% organic traffic and 170+ monthly leads.
The Results
The optimised Carlson Company website achieved 60% organic traffic, attracting 6K+ monthly visitors and generating 170+ leads per month. SEO enhancements and content marketing improved conversions and user engagement. Technical fixes ensured a seamless experience, solidifying industry authority and driving sustained growth.
Review
“I cannot express enough gratitude for the outstanding SEO work that has been executed for our company. Thanks to the meticulous efforts of our SEO team led by Rajneesh, Punkit, and Shubham, our online presence has soared to unprecedented levels, surpassing all previous records and expectations.” – Kaily Bissani, Director, The Carlson Company
