Viezu: Revolutionising Automotive Tuning With a Modern Digital Platform

Viezu, a UK-based leader in automotive tuning and ECU remapping, has provided performance enhancement solutions globally for over a decade. Operating at https://viezu.com/, they specialise in custom tuning and sought to modernise their digital presence to enhance user engagement and operational efficiency.

Viezu’s outdated website design hindered user experience and sales conversions. An inefficient e-commerce system led to lost revenue opportunities. Managing customer interactions and tuning requests was challenging, while low search engine visibility and poor digital marketing limited online reach. The platform also needed mobile optimisation to improve accessibility.

Dotsquares delivered a comprehensive digital solution tailored to Viezu’s business needs. The website was completely redesigned using WordPress and WooCommerce, providing a scalable and user-friendly content and e-commerce management system. Leveraging PHP and MySQL, the backend was enhanced for stability and performance, ensuring smooth operations across high-traffic periods.  

To streamline customer interactions and improve operational efficiency, a secure customer portal was developed, enabling users to track orders, access tuning files, and manage their profiles independently.  

A standout feature of the solution was the development of a custom Vehicle Lookup Feature (VLF). This tool allows users to search for tuning options by selecting specific parameters—make, model, fuel type, and variant. The VLF was further enhanced through the integration of a third-party vehicle data API, delivering real-time, accurate vehicle information to support user decision-making.  

To maximise online visibility, the team implemented advanced SEO strategies using Yoast SEO, combined with targeted digital marketing and keyword optimisation, resulting in improved organic traffic and search engine rankings.  

The frontend experience was upgraded, ensuring dynamic and responsive performance across devices. Hosting was configured on an Apache server, ensuring secure and reliable uptime, with Google Analytics and Google Tag Manager integrated to provide real-time insights into user behaviour.  

To support Viezu’s global dealer network, a dynamic Dealers Map section was implemented, allowing users to locate authorised dealers worldwide. In addition, a custom solution was built to generate dealer-specific landing pages accessible via private URLs, each featuring personalised content and widgets tailored to individual dealer needs.

This end-to-end solution not only elevated the brand’s digital presence but also equipped Viezu with powerful tools to better serve its customers and scale its operations.

The revamped Viezu platform achieved a 60% increase in sales conversions and 40% growth in organic traffic. Website load times improved by 30%, reducing cart abandonment. The customer portal and Vehicle Lookup Feature enhanced user engagement, while SEO improvements boosted search rankings. Automated operations minimised manual queries, streamlining efficiency and supporting scalable growth for Viezu’s automotive tuning business.

Review

“Our new platform has transformed our business, making it easier for customers to access our services while driving growth in sales and efficiency.” – Viezu