SALESFORCE MARKETING CLOUD

Salesforce Marketing Cloud Services

  • bannerweb-mainComprehensive Marketing Strategy
  • bannerweb-mainMulti-Channel Campaign
  • bannerweb-mainAudience Segmentation
  • bannerweb-mainAutomation with Journey Builder
  • bannerweb-mainData Integration and Analytics
  • bannerweb-mainCustomer Engagements
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  • 15+

    Automated marketing campaigns created quarterly using Salesforce Marketing Cloud

  • 70%

    Saving on Average Development Cost

  • 80+

    Highly experienced Salesforce experts

Partnered with Startups and Fortune 500 Companies

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ACHIEVEMENTS

Recognized For Excellence in Salesforce Marketing Cloud Implementation

Dotsquares, a trusted leader in Salesforce solutions, is the preferred partner for organizations ranging from startups to Fortune 500 companies. Our expertise in Salesforce Marketing Cloud lies in helping businesses engage their customers across multiple channels, create personalized experiences, and optimize their marketing strategies for maximum ROI.

SERVICES

Our Salesforce Marketing cloud implementation services

Lifecycle Marketing

Our expert team creates automated campaigns tailored to each stage of the customer lifecycle, guiding your leads from initial awareness to becoming loyal brand advocates. We focus on nurturing, onboarding, retention, and reactivation strategies to ensure long-term engagement and growth.

Customer Nurturing Strategies Onboarding Campaigns Retention and Reactivation Plans Brand Advocacy Development
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Data Unification and Customer 360

We enhance your targeting capabilities by developing a unified customer profile through Salesforce’s Customer 360. By consolidating data from various online and offline sources, we provide a comprehensive view of each customer’s interactions and behaviors.

Customer Data Integration Online and Offline Data Merging Customer 360 Implementation Unified Customer Profiles
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Cross-Channel Attribution

Our team implements advanced attribution models to give you a complete view of your customer journey. These models help marketing teams allocate resources effectively, ensuring that every touchpoint leading to conversions is accounted for.

Multi-Touch Attribution Models Comprehensive Customer Journey Tracking Conversion Path Analysis Resource Allocation Optimization
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Automation and Workflow

Increase your marketing efficiency by automating workflows with Salesforce Marketing Cloud. Our automation solutions reduce manual tasks, nurture leads, and trigger personalized communications based on customer actions, ensuring timely and relevant engagement.

Lead Nurturing Automation Triggered Communications Workflow Optimization Task Automation
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Customer Journey Orchestration

Create a seamless and integrated customer experience across multiple marketing channels. Our journey orchestration strategy brings together email, SMS, social media, web, and mobile apps, ensuring consistent and personalized messaging throughout the customer’s journey.

Integrated Multi-Channel Strategy Email, SMS, and Social Media Coordination Cohesive Experience Across Platforms Personalized Customer Engagement
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Marketing Analytics and Insights

We help you make data-driven decisions by developing detailed reporting and analytics dashboards. These insights provide a clear view of campaign performance, customer behavior, and overall marketing ROI, enabling continuous improvement of your strategies.

In-Depth Campaign Reporting Customer Behavior Analysis ROI Measurement Data-Driven Strategy Refinement
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Personalization and Dynamic Content

Tailor your marketing messages to individual customer preferences with advanced personalization and dynamic content features in Salesforce Marketing Cloud. Deliver personalized experiences at scale, ensuring each customer feels valued and engaged.

Dynamic Email and SMS Content Personalized Product Recommendations Real-Time Content Customization Behavior-Based Targeting
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Campaign Performance Optimization

Maximize the impact of your marketing efforts through continuous optimization. Our team helps fine-tune your campaigns by A/B testing content, analyzing key performance metrics, and adjusting strategies to ensure optimal results.

A/B Testing and Experimentation Key Performance Indicator (KPI) Monitoring Strategy Adjustment and Improvement Ongoing Campaign Refinement
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GDPR and Compliance Management

Ensure your marketing efforts are fully compliant with data protection regulations, such as GDPR, while maintaining customer trust. We implement robust data privacy controls, consent management, and security protocols to safeguard your customer data.

GDPR Compliance Strategy Consent and Preference Management Security and Compliance Audits Data Privacy Controls
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EXPERTISE

Our Technological Expertise in Salesforce Marketing Cloud

With deep expertise in Salesforce Marketing Cloud, Dotsquares provides a full suite of services to ensure your marketing strategies are both efficient and effective. Our certified consultants specialize in:

Journey Builder
Journey Builder

Create automated, multi-touch customer journeys that respond to customer behaviors in real-time.

Audience Studio
Audience Studio

Leverage advanced segmentation tools to engage the right audience with personalized content.

Email & Mobile Studio
Email & Mobile Studio

Run personalized email and SMS campaigns to reach your customers wherever they are.

Marketing cloud intelligence
Marketing cloud intelligence

Get real-time insights into your marketing performance and optimize campaigns accordingly.

Salesforce Marketing Cloud Experts

Hire Salesforce Marketing Cloud Experts

At Dotsquares, we have a team of certified experts specializing in various roles, including:

Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant

Guides you through strategy, configuration, and best practices for using Salesforce Marketing Cloud.

Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Developer

Responsible for customizations, integrations, and developing tailored solutions for your marketing needs

Salesforce Marketing Automation Specialist

Salesforce Marketing Automation Specialist

Focuses on automating customer journeys and ensuring optimized campaign performance

Salesforce Marketing Cloud Architect

Salesforce Marketing Cloud Architect

Designs scalable solutions and integrations, ensuring that Marketing Cloud aligns with your broader tech ecosystem.

WHY CHOOSE US

Why Choose Dotsquares for Salesforce Marketing Cloud Implementation?

The Advantages of Working with Dotsquares for Salesforce Marketing Cloud Implementation:

We’ve helped businesses of all sizes boost engagement, drive customer loyalty, and increase revenue through targeted and personalized marketing strategies.
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Certified Service Cloud Experts
Our team of certified Salesforce Marketing Cloud consultants and developers ensures that you get the most out of the platform’s features.
End-to-End Service Solutions
We build customized solutions tailored to your business needs, from campaign automation to data integration, ensuring a seamless customer experience.
Customized for Your Needs
With experience across diverse industries, including retail, finance, and healthcare, we have the knowledge to adapt Salesforce Marketing Cloud to any market or audience.
Scalable & Future-Ready
From initial consultation and implementation to training and ongoing support, Dotsquares offers a full suite of services to support your marketing initiatives.
3RD PARTY INTEGRATION

Salesforce Integration with Third-party Solutions

We bridge the gap between these various solutions by seamlessly integrating Salesforce with third-party software, resulting in enhanced operational efficiency and intelligent workflows.

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    Tailored Salesforce Integration

    Our team of skilled Salesforce experts excels in crafting tailored integration solutions using Java, .Net, and JS technologies.

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    Harnessing Integration Tools

    We use cutting-edge pre-built integration tools such as Informatica Cloud and Jitterbit to use multiple Salesforce solutions seamlessly.

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    API Development

    We empower enterprises by creating custom APIs within their existing solutions with enhanced data exchange for a better operational environment.

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    Integration App Development

    For software vendors seeking to seamlessly integrate their solutions with Salesforce, we offer innovative AppExchange app development services.

Different niche for marketing

B2B Marketing

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Our Salesforce Marketing Cloud solutions for B2B marketing are designed to nurture long sales cycles and build meaningful relationships with decision makers. We use Account Engagement (formerly Pardot) to drive lead generation, nurture prospects, and optimize your B2B sales funnel.

  • Lead Scoring and Grading
  • Account-Based Marketing (ABM) Strategies
  • Personalized Email Campaigns
  • Multi-Touch Attribution for B2B Journeys
  • Sales and Marketing Alignment
B2C Marketing

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For B2C marketing, our solutions focus on creating personalized, timely, and relevant communications that drive conversions. We utilize Salesforce Marketing Cloud's Journey Builder and Advertising Studio to craft seamless experiences across multiple channels, from email and SMS to social media.

  • Customer Segmentation and Targeting
  • Omni-Channel Campaign Management
  • Personalized Offers and Recommendations
  • Behavior-Based Automation
  • Real-Time Customer Engagement
CERTIFIED DEVELOPERS

Experience Excellence with Salesforce CRM

Leverage the expertise of our certified developers to tailor Salesforce CRM to your unique business needs. Achieve seamless integration and extraordinary results with our dedicated team.

Get Started with Our Certified Experts Today!
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CASE STUDIES

What we have done

Explore some of our projects showcasing our expertise in building personalized and scalable marketing solutions.

HealthWell

Software Development

HealthWell

  • case-iconChallenges

Lack of scalability to reach plan sponsors across segments. Limited personalization in communications, reducing engagement. Inconsistent communication throughout the decision journey. Difficulty measuring campaign effectiveness and optimizing strategies.

  • case-iconSolution

Dotsquares implemented Salesforce Marketing Cloud to address these challenges: Personalized email campaigns tailored to different sponsor segments. Automated lead nurturing using behavioral triggers to maintain engagement. Multi-channel engagement via email, social media, and SMS for consistent messaging. Real-time engagement triggers to provide immediate, personalized follow-ups. Analytics and reporting to track key metrics and optimize campaign performance.

  • TECHNOLOGY Salesforce Marketing Cloud
  • Region USA
OTHER TECHNOLOGIES WE WORK ON

Our Agile Development Process

Companies employ developers from us because we have a proven track record of delivering high-quality projects on time.

Planning & Consultation

Our journey begins with understanding your vision. Based on your vision, we collaboratively create a project roadmap with clear milestones. We’ll consult about your ideas, target audience, and desired outcomes.

Vision and Goals Discussion

Initiate discussions to understand your objectives, target audience, and desired outcomes.

Project Roadmap Creation

Collaboratively create a detailed project plan with clear milestones and deadlines.

Scope Definition

Outline the key features, functionalities, and requirements.

Resource Allocation

Allocate team roles, tools, and budgets to ensure effective project management.

Design

Our skilled designers translate your vision into a user-friendly and visually appealing solution. They focus on creating a positive user experience that keeps users engaged and coming back for more.

Wireframing

Develop wireframes to outline the structure and layout.

UI/UX Design

Craft the user interface and user experience, focusing on aesthetics and functionality.

Prototype Creation

Create interactive prototypes for user feedback and refinement.

Design Approval

Present the design for your review and approval, making necessary adjustments based on feedback.

Development

Our expert developers take your design and turn it into reality. We keep you informed throughout the process with regular progress reports and milestone deliverables. This ensures you have complete transparency and control over the development phase.

Frontend Development

Code the client-side interface, ensuring responsiveness and compatibility.

Backend Development

Build the server-side logic, integration, and functionalities.

Regular Updates

Provide progress reports and milestone deliverables to keep you informed.

Quality Assurance

Conduct initial testing and debugging to ensure the development functions as intended.

Testing

Before launch, our dedicated QA specialists meticulously test every aspect of your product. They identify and fix any potential issues to guarantee a smooth and flawless user experience.

Functionality Testing

Test all features and functionalities to ensure they work correctly.

Usability Testing

Evaluate the user interface and user experience for ease of use and navigation.

Performance Testing

Assess the speed, load time, and responsiveness under various conditions.

Security Testing

Conduct thorough security checks to identify and fix vulnerabilities.

Deployment

Once everything is finalised, our team strategically chooses the most suitable deployment methods and services. Now, your project is live for everyone to see and interact with!

Hosting Selection

Recommend and set up the most suitable services based on your needs.

Final Preparations

Perform final checks and configurations before going live.

Launch Strategy

Develop a launch plan, including marketing and promotional strategies.

Go Live

Deploy the product, ensuring everything is functional and optimised for performance.

Maintenance

Our commitment doesn't end at launch. We provide ongoing support to ensure your product stays up-to-date, secure, and bug-free.

Regular Updates

Implement software and security updates to keep the website current.

Monitoring

Continuously monitor performance and security to prevent issues.

Bug Fixes

Address any technical issues or bugs that arise post-launch.

Performance Optimization

Optimise speed and functionality based on user feedback and analytics.

WHY CHOOSE US

Here are six key reasons why agencies choose to partner with us

Unmatched Quality and Exceptional Service - Choose us for Your Business Needs

Competitive Rates

Competitive Rates

Our rates are highly competitive, ensuring that you receive excellent value for your money. With us, you can be confident that you are getting the best possible rates without compromising on quality.

Expert Team

Quality

We take pride in delivering exceptional results. Our CMMI level 3 appraisal and membership in the Agile Alliance demonstrate our commitment to strong processes and quality control. This ensures you get a polished, high-quality product every single time.

Timely Delivery

In-House Expertise

Our 1,000+ designers, developers, and project managers are all directly employed by us and work in our own offices across the US, UK, India, and globally. This ensures seamless collaboration and control over your project.

Quality Assurance

Security & Confidentiality .

Unlike many offshore companies, security is our top priority. Your data and intellectual property remain completely confidential, and all source code rights belong to you, always

Dedicated Support

On-Time Delivery

We use cutting-edge project management tools and agile development practices to keep your project on track. This means you'll get high-quality products delivered exactly when you expect them.

Custom Solutions

Flexible Engagement Models

We understand that your needs can change. That's why we offer flexible engagement options. Choose the model that works best for you now, and switch seamlessly if your needs evolve. We're committed to building a long-term, reliable partnership with you.

WHO WE ARE

Built Relationships with 12,500+ Happy Clients!

Companies employ software developers from us because we have a proven track record of delivering high-quality projects on time.

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    5+ Years of Average Experience
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    Integrity & Transparency
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    FREE No Obligation Quote
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    ISO 27001 Information Security
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    Outcome-Focused Approach
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    Transparency is Guaranteed
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    Focus on Security
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    4.8/5 Rating on Clutch
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    Hire a Team of Your Choice
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    Costs Lower Than Your Local Guy
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Achievements

Leading Technology Partners and Achievements

With a history of excellence and innovation, we've been honored with several significant awards and partnered with leading technologies.

  • Award
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  • Spring Award
  • Microsoft
FAQs

We're here to answer all your questions.

Salesforce Marketing Cloud is a powerful, cloud-based marketing automation platform designed to help businesses streamline and optimize their marketing efforts. It enables the creation of personalized customer experiences, tracks interactions, measures campaign performance, and provides valuable insights to improve marketing strategies. The platform includes a variety of features such as email marketing, social media management, customer segmentation, analytics, and integration with other CRM and CMS systems, making it a comprehensive solution for modern marketing needs.

Yes, Salesforce Marketing Cloud has robust integration capabilities, allowing it to seamlessly connect with other popular CRM, CMS, analytics, and social media tools. Our team at Melonleaf can assist in integrating Marketing Cloud with your existing systems to ensure a smooth flow of data and processes.

Salesforce Marketing Cloud offers advanced email marketing tools, including drag-and-drop email builders, dynamic content personalization, A/B testing, and automation workflows. These features enable you to create highly targeted and engaging email campaigns that can improve customer engagement and drive conversions.

Salesforce Marketing Cloud users have access to a wide range of support options, including online documentation, community forums, and direct support from Salesforce experts. Additionally, our team at Melonleaf provides comprehensive training and ongoing support to ensure you can effectively utilize all the features and functionalities of Marketing Cloud.

Salesforce Marketing Cloud prioritizes data security and privacy with industry-leading security measures, including encryption, data masking, and comprehensive access controls. It also complies with global data protection regulations, ensuring that your customer data is secure and used responsibly.

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