Lifecycle Marketing

Our expert team creates automated campaigns tailored to each stage of the customer lifecycle, guiding your leads from initial awareness to becoming loyal brand advocates. We focus on nurturing, onboarding, retention, and reactivation strategies to ensure long-term engagement and growth.

Customer Nurturing Strategies

Onboarding Campaigns

Retention and Reactivation Plans

Brand Advocacy Development

Data Unification and Customer 360

We enhance your targeting capabilities by developing a unified customer profile through Salesforce’s Customer 360. By consolidating data from various online and offline sources, we provide a comprehensive view of each customer’s interactions and behaviors.

Customer Data Integration

Online and Offline Data Merging

Customer 360 Implementation

Unified Customer Profiles

Cross-Channel Attribution

Our team implements advanced attribution models to give you a complete view of your customer journey. These models help marketing teams allocate resources effectively, ensuring that every touchpoint leading to conversions is accounted for.

Multi-Touch Attribution Models

Comprehensive Customer Journey Tracking

Conversion Path Analysis

Resource Allocation Optimization

Automation and Workflow

Increase your marketing efficiency by automating workflows with Salesforce Marketing Cloud. Our automation solutions reduce manual tasks, nurture leads, and trigger personalized communications based on customer actions, ensuring timely and relevant engagement.

Lead Nurturing Automation

Triggered Communications

Workflow Optimization

Task Automation

Customer Journey Orchestration

Create a seamless and integrated customer experience across multiple marketing channels. Our journey orchestration strategy brings together email, SMS, social media, web, and mobile apps, ensuring consistent and personalized messaging throughout the customer’s journey.

Integrated Multi-Channel Strategy

Email, SMS, and Social Media Coordination

Cohesive Experience Across Platforms

Personalized Customer Engagement

Marketing Analytics and Insights

We help you make data-driven decisions by developing detailed reporting and analytics dashboards. These insights provide a clear view of campaign performance, customer behavior, and overall marketing ROI, enabling continuous improvement of your strategies.

In-Depth Campaign Reporting

Customer Behavior Analysis

ROI Measurement

Data-Driven Strategy Refinement

Personalization and Dynamic Content

Tailor your marketing messages to individual customer preferences with advanced personalization and dynamic content features in Salesforce Marketing Cloud. Deliver personalized experiences at scale, ensuring each customer feels valued and engaged.

Dynamic Email and SMS Content

Personalized Product Recommendations

Real-Time Content Customization

Behavior-Based Targeting

Campaign Performance Optimization

Maximize the impact of your marketing efforts through continuous optimization. Our team helps fine-tune your campaigns by A/B testing content, analyzing key performance metrics, and adjusting strategies to ensure optimal results.

A/B Testing and Experimentation

Key Performance Indicator (KPI) Monitoring

Strategy Adjustment and Improvement

Ongoing Campaign Refinement

GDPR and Compliance Management

Ensure your marketing efforts are fully compliant with data protection regulations, such as GDPR, while maintaining customer trust. We implement robust data privacy controls, consent management, and security protocols to safeguard your customer data.

GDPR Compliance Strategy

Consent and Preference Management

Security and Compliance Audits

Data Privacy Controls