With the London 2012 Olympics and Paralympics looming just over the horizon, many businesses are now very much gearing up towards the games. We have so far helped a variety of SME’s improve their online business potential to make the most of the revenue generating opportunities arising, and getting in on the estimated £10bn boost to the economy.

The scope of business opportunities arising form the games can be very much underestimated, and many companies are not realising that they could be in a position to benefit from the games. One current misconception is that the games are only related to the London economy. This is far from the truth. For example, many teams are going to be located all over the UK well before the gamers commence, making use of the numerous practice venues nationwide.

There are also many practice and fund raising events linked to the games, as well as conferences, fund raisers, charity events and demonstrations happening, even now, throughout the UK.

We have, to date, engaged with clients from the travel industry encompassing flights, hotels, car hire and dining, as well as sports and events companies, but this is by no means an exhaustive list. The digital and online presence of the games is huge, so even if you don’t think that you can benefit from them, you may be missing the boat. Get in touch with us to discuss how we think you can get in on this once in a lifetime opportunity.