According to a report by Statista, approximately 2194 million GBP had been spent on social media advertising in the United Kingdom in 2018 alone. So, what makes social media marketing so special that businesses and brands are spending heavily to promote themselves? It has been estimated that by the end of 2019, there will be more than 2.77 billion active social media users around the globe. With a large audience active on social media, businesses have been able to target personalised ads to the users and have grown their customer base.
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