The test was introduced in Canada earlier this year. Adam Mosseri, the CEO of Instagram, explained the reasoning behind this decision. “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about”.
However, an official statement from Instagram states “For businesses and creators on Instagram, this test will not affect measurement tools like Insights or Ads Manager.”
Following this update, Instagram has also set out new community guidelines to promote their anti-bullying campaigns. A tool called ‘Restrict’ allows account users to control who can interact with their profiles. Both of these changes are a huge milestone in Instagrams’ journey to providing a safe environment for all users. Although this is a trial, it will be interesting to see the results when removing post likes. Will it improve mental health and if so surely it will be implemented in other countries such as the UK and US? We guess time will tell.Dotsquares is now a proud reseller partner of ServiceNow, combining powerful workflow automation with deep development expertise to drive enterprise digital transformation globally.
Keep ReadingExplore the Dotsquares X Go All Secure partnership offering tailored IT solutions and robust cybersecurity to help businesses thrive securely in a digital world.
Keep ReadingDiscover the significance of our CEO's attendance at the Political & Public Life Awards. Gain insights into the event and its impact on our organization.
Keep Reading