SEO & PPC Pro’s & Con’s – Which will better suit your business?

Tech
In the competitive world of digital business, organisations are constantly challenging each other to be the best in innovation, products and customer service. With the industry changing by the minute and new businesses popping up each day, it’s naïve to think that as a business the only think you need to worry about is the establishment of an online business, hoping that people will stumble across your website. Digital marketing is found at the heart of online business, and is essential for company growth. Using methods like PPC (Pay Per Click), SEO (Search Engine Optimisation), SMM (Social Media Marketing), Content Marketing, Newsletter and Email Marketing, gives you a variety of ways you can build your online presence. SEO and PPC tend to be the most popular forms of Digital Marketing. Their strategic methods can increase your business and bring in a haul full of leads, but when both of these are proven business boosters which is the best one to go for? seo

SEARCH ENGINE OPTIMISATION (SEO)

PROS

CONS

PAY PER CLICK (PPC)

PROS

CONS

As you can see there are many different pros and cons to both PPC and SEO, so your decision to go with either will be purely down to your requirements. For example if you’re a small start- up with a decent financial backing, then PPC seems like the obvious choice to build your brand overnight. However if you are a medium size company with a minimal budget for marketing then perhaps SEO is more for you.

Don’t forget aside from SEO and PPC you can also use Social Media Marketing as well as Email and Newsletter Marketing. If you would like to know more about either of these services then please get in touch!

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